The core idea
When strategy does not show up in results, friction is living between the five elements. Your job is not to produce a better plan — it is to find the pair that is out of alignment and adjust until the work, the people and the culture can actually deliver the plan you already have. — after Nadler & Tushman
The hero diagram
What to align.
Each vertex is an element. Each line is a relationship you can test for friction.
The method
Three steps. In order.
Describe
Name the organisation or unit as it really is today — strategy, tasks, people, culture, PPS. Plain language. No wishful thinking.
Analyse
Walk each pair and ask: are these two congruent? Where they are not, friction is producing your symptom.
Adjust
Redesign the element that is causing the incongruence — not the element that is complaining. Then watch for second-order effects.
The eleven pairs
A question you can test.
Each pair is a diagnostic. Ask the question. If the answer is "no", you have your incongruence and the adjustment tells you where to start.
Frameworks in this module
Named ideas to remember.
How to apply
The five steps you actually run.
Used as the Module 1 individual assignment. Also the shape of any real-world diagnosis.
- Identify a persistent problem worth fixing. Significant enough to warrant the effort, recurring (not a one-off), and tied to a performance outcome — missed goals, low morale, poor collaboration, client dissatisfaction.
- Describe the elements in play. Which two elements of the five are involved? State each as it actually is, not as you wish it were.
- Name the incongruence. What specifically is misaligned between the two? Put it in one sentence.
- Propose two possible adjustments. Different levers — not variations of the same lever. One might redesign the work; the other might change who is doing it.
- Recommend one — and say why. Which is more likely to fix it? Which is cheaper to try first? What is the evidence?
Key reading · Kerr · AMJ 1975 (reprinted AME 1995)
On the folly of rewarding A, while hoping for B.
Steven Kerr's classic paper names the most common source of PPS–Strategy incongruence: we measure one thing and then act surprised when people optimise for what we measured instead of what we wanted. Three everyday examples:
- Reward individual KPIs→expect team play
- Reward hitting easy targets→expect stretch and innovation
- Reward cost-cutting→expect quality and care
Watch what you measure — that is what you will get.